Why should I operate my own branded community ?


Benefits for Operators


Sometimes Forum Operators believe that they are already fully immersed in the web 2.0 trend. This however is not true. Forums are already on the Internet for more than 10 years. They are highly valuable and users like them. However, they are by far not delivering the same value as social network communities do. A full-blown social network community can be built "around a Forum" and this will result in the following benefits:


HIGH USAGE: Members return to the social network community often, if not daily. This opens up the opportunity to lots of page impressions and a huge advertising inventory.


LOYALTY: Members connect to their buddies and will not leave the social network community any more for that reason, nor will they move over to a competing social network community. Instead, they show a very high customer loyalty over long time periods. And this has one important implication: The first social network community in each niche market is most probably the long-term winner ... like e.g. skype ... late comers will not be able to destroy this domination.


VIRAL GROWTH: Members invite their friends to the social network community. This is effective marketing at very low cost and the social network community will grow by itself.


BUSINESS MODEL: With a social network community revenues through subscription to premium content becomes possible - next to advertising revenues.




social network members show HIGH USAGE social network members show HIGH CUSTOMER LOYALTY social network members show VIRAL GROWTH social network communities allow for an effective BUSINESS MODEL





As an operator of your own branded community you will gain:


  • Enhance customer or member loyalty and retention
  • Strengthen your brand
  • Reach new customers
  • Get an instrument for target group-specific marketing
  • Support knowledge exchange amongst members
  • Simplify market research



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