Sometimes Forum Operators believe that they are already fully immersed in the web 2.0 trend. This however is not true. Forums are already on the Internet for more than 10 years. They are highly valuable and users like them. However, they are by far not delivering the same value as social network communities do. A full-blown social network community can be built "around a Forum" and this will result in the following benefits:
HIGH USAGE: Members return to the social network community often, if not daily. This opens up the opportunity to lots of page impressions and a huge advertising inventory.
LOYALTY: Members connect to their buddies and will not leave the social network community any more for that reason, nor will they move over to a competing social network community. Instead, they show a very high customer loyalty over long time periods. And this has one important implication: The first social network community in each niche market is most probably the long-term winner ... like e.g. skype ... late comers will not be able to destroy this domination.
BUSINESS MODEL: With a social network community revenues through subscription to premium content becomes possible - next to advertising revenues.
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