The idea behind industry associations and organizations is the external representation and support of political, economical, social and professional interests of its members. This also includes image improvements, information distribution and the support of innovation and quality to its industry sector. The services for members include active dialogs of its members with officials, institutions and agencies. The goal of these associations and organizations is the connection of these actors.
Due to the emergence of Web 2.0 the members of your association or potential members are increasingly organizing themselves. Especially young people tend to join open and free social networks instead of joining industry associations. To counter the declining membership numbers it is essential for industry associations to prepare for 21st century demands.
Industry Social Network Communities offer the opportunity to create your own community for the members of your association. Creating a social network community is the logical next step for your strategy. Industry associations already have an existing membership base that can be further tied to the association by offering improved services.
Please also note our free paper Case Study: Specialized Industry Communities. It contains some real examples for industry communities that operate on the relenet social network platform.
The use of social network community software enables industry associations to expand their historical task into the world of the 21st century and puts them on the cutting edge of member service. Although this software is already available industry associations are still lagging far behind in taking advantage of the chances offered (Verbänderreport 4/2008 S. 16). With relenet you have a specialist for social network community software at your side that has acquired extensive knowledge in industry community projects.
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