Social Network for knowledge management - Companies or Projects use it internally



Companies or Consortia operate a Social Network Community in their intranet - to support knowledge management


Knowledge exchange between Community Members (internal)


A social network community can be deployed inside an organisation, company, consortium, project or club - typically accessible from the company's intranet. The social network community can be complemented by other social software tools, such as wikis or corporate blogs. It will make the exchange of knowledge inside the company or project easier, faster and better.


Employees and managers become members of the social network community. They can describe themselves in their profiles - by means of text, photos, audio files, video files. This will help the project members to get to know each other faster and better. The advanced and profile-based search functionionality will enable project members to find the right people with specific skills or knowledge fast and easily. Discussion can be held about specific topics, questions can be asked and answers be found. Employees can form groups around specific interests or topics or projects. And maybe most importantly, all the knowledge produced with the answering of questions and during these discussions will automatically be preserved and documented for re-use.


It is fun for employees to participate in an internal social network community or project social network community, where they can display themselves or their projects and interact with like-minded people inside their company.


The case of Best Buy shows how effective an internal social network community can be used to the benefit of the company in two different ways. First of all it enables employees to gain knowledge on how social network communities work and how to use them. Best Buy introduced the internal social network community Blue Shirt Nation to train their employees on social media before they get in contact with customers. Practice takes time and only after three or four years of practicing on each other and getting familiar with where all the social media buttons and switches are can companies begin to try things with their customers. An unprofessional and inexperienced approach through social media scares customers of rather then attract them. Secondly an internal social network community will benefit companies because social network communities are networks of humans. In a true and thriving and vibrant network every time someone uses it, its more valuable to the next person that uses it. Employees can find information easily through transparent means.


The benefit of internal social network communities has lead other well known companies such as Dell to create their platform EmployeeStorm. It has been a model after the successful IdeaStorm created by Dell as a social network community for their customers. EmployeeStorm is an innovative forum where the employees can communicate their suggestions and discuss and vote on major topics. Sun Microsystem created their Sun Developers Network (SDN), a technical community of Sun products and technologies. Sun SDN enables employees to share technical tips, give event announcements, and reference resources, including tools and training and support programs.


Further explanations can be found in the brief Powerpoint presentation

social networks for companies or projects for knowledge management >>

(English - best to right-click and save - 2.5 MB file size)


A good and brief article in German about the topic is by Martin Koser 2008

social software im wissensmanagement 2.0 >>

(German - best to right-click and save - 3.8 MB file size)


A good example from our references is ePharmaC - the social network community for the South African pharmaceutical industry - connecting pharmacists and pharmaceutical manufacturers for discussions and knowledge exchange.






Social Network




Back to overview who will gain value by operating a social network community? >>

Back to home - social network communities >>