Radio Stations operate a Social Network Community

 

Radio Stations

 

Radio Stations operate a Social Network Community Radio Stations and Social Network Radio Stations operate a Social Network Community

 

Many Radio Stations are already community-driven. Therefore operating a social network community on the internet often perfectly implements their community strategy.

 

In summary, the Radio Station should operate a social network community on its internet presence

 

  • To cross-fertilize its offerings on air and on the internet:
    market & advertise the Radio Station on the community and vice versa
  • To increase activity of listeners and brand affiliation
  • To increase member loyalty, by utilizing the effect that members of Social Network Communities are highly loyal - because they connect to their friends
  • To earn additional income through premium content subscription and an increased advertising inventory on the internet
  • And simply not to leave its audience to competing media on the internet
    (such as e.g. mySpace or Facebook) as it is a reality that people like social networking

 

 


 

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